Craig is the Associate Director for Learning and Teaching at the Hall. In this role, he oversees a team that designs and carries out educator professional learning programs around the world, as well as the Hall's school programs and early childhood learning activities. He has worked at the Hall since 1991 and considers himself a science, ocean science and environmental educator. In 1985 he founded the award winning Marine Activities, Resources & Education (MARE) Program, and since 2002 he has played a key role co-leading the nationwide Ocean Literacy Campaign. His work in Ocean Literacy has recently taken him to Japan and several countries in Europe interested in improving public understanding of the importance of the ocean. He currently leads programs that assist school districts to increase their capacity for supporting high quality science programs in the Common Core/NGSS era, conducts research on effective approaches to professional learning, and develops curriculum and instructional materials for classrooms and residential outdoor science schools. He is Principal Investigator on a wide variety of grants and he is the author of many articles, presentations and instructional materials. Before turning to science education full time, he did research on elephant seals, humpback whales and California sea lions, and until 2002 led ecotours in East Africa, the Sea of Cortez and the Galapagos Islands.