Marketing Lead

Help us tell our story!

Everything we do at The Lawrence is in support of our mission: to inspire and engage through science, discovery, and learning in ways that advance equity and opportunity. Our impact and innovation in science education is far-reaching, and we are seeking an experienced creative thinker and project manager to help us communicate that message to our visitors, our colleagues, and the world. If you’re a marketing professional excited by our work to inspire the thinkers, inventors, and scientists of tomorrow, consider joining our team!

Responsibilities

Communication Strategy (35%)

  • Works with The Lawrence senior staff to create, develop, and implement long- and short-term strategic communications projects to drive improvements in critical revenue-generating areas and public awareness and perception.
  • Defines the message of print and electronic communications, public and media relations, and events and programs that shape the institutional identity of The Lawrence.
  • Works across the organization, consulting with stakeholders to build consensus for communications goals, plans, and quality standards (such as brand usage), and informing them about milestones, successes, and achievements.

Creative Direction (35%)

  • Assists in developing, and then implementing strategic marketing programs, projects, and campaigns to reach a variety of audiences.
  • Creates, plans, produces, and evaluates high quality marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives.
  • Coordinates design, copywriting and production of these materials within time and budget constraints.
  • Coordinates appearance and brand identity and ensure materials conform to University’s and The Lawrence’s publishing policies and standards.

Public Relations (20%)

  • Oversees The Lawrence’s public relations activities, advising The Lawrence leadership on message, policy interpretation, problem resolution, and crisis communications when needed.
  • Identifies opportunities to articulate The Lawrence’s work and impact in compelling terms that will support strategic programmatic and fundraising goals.
  • Acts as a media representative, acting as the point- of-contact for media and speaking on behalf of The Lawrence (or connecting media to other senior staff, such as the Director, as appropriate).
  • Coordinates press releases and other media outreach for major Lawrence activities, such as exhibit openings, special events, noteworthy research and/or community engagement activities, and other happenings.


Innovation (10%)

  • Contributes to ongoing improvement process for The Lawrence’s communication activities, including: strategic communications and planning for the organization, and, data driven-planning and analysis of customers, audience, and market to pursue audience growth.
  • Serves as a member of The Lawrence’s customer relationship management database implementation team.
  • Keeps abreast of developments in the field of marketing.
  • Assesses professional development opportunities for team to proactively address training needs.

Required Qualifications

  • Advance written, visual, interpersonal communication and political acumen skills.
  • Thorough knowledge of communication principles, media, and marketing techniques.
  • Strong project management skills.

Education

  • Bachelor’s degree in related area and / or equivalent experience / training.

Preferred Qualifications

  • Advanced skills in developing, designing and implementing creative promotional and advertising strategies.
  • Working knowledge of, or ability to quickly develop an understanding of The Lawrence Hall of Science—and/or an institution of a comparable profile— including its vision, mission, goals, objectives, achievements and infrastructure.
  • Skill in mentoring less experienced staff.