Lawrence Hall of Science, 50 years: 1968-2018; University of California, Berkeley
National Geographic 3D Theater

November 6, 2014 — Berkeley, CA. The Lawrence Hall of Science, UC Berkeley’s public science center, has announced plans to partner with National Geographic to open the National Geographic 3D Theater on Saturday, November 15, 2014. As part of this branding partnership, the Hall will gain special access to one of the world’s largest educational 3D film libraries that includes award-winning films in 2D and 3D digital formats. The Hall will commit a portion of programming each year exclusively to National Geographic films. National Geographic has pledged to produce or release two new titles each year, allowing partners like the Lawrence Hall of Science a first look at films in development and the opportunity to be among the first to release them.

“We are really excited to have the Lawrence Hall of Science onboard as a partner,” said Mark Katz, president of distribution for National Geographic Studios. “In addition to helping bring our engaging films to Berkeley and the Bay area, its commitment to screen our films will allow us to create even more content for audiences here and around the world.”

The partnership makes the Lawrence Hall of Science the premier hub for National Geographic films and education in the San Francisco Bay Area for residents and visitors alike. “National Geographic has a long history of high quality visual storytelling that expands people's view of the world. We wanted to bring that tradition to our visitors through our 3D theater," stated Gretchen Walker, public science center director at the Lawrence Hall of Science.

In addition to the National Geographic 3D Theater, Hall visitors will have the opportunity to experience more of National Geographic’s amazing resources when they visit as a family or through class field trips. “I’m excited about augmenting our school and family programs with their incredible photography and educational resources,” said Erica Barrueto, director of school and family programs at the Hall. “This is a great step toward integrating National Geographic’s unique resources into our visitor experience.”

National Geographic’s “Meerkats 3D” and “Mysteries of the Unseen World 3D” are currently playing at the Hall. Among the other films available are “Pandas: The Journey Home”, “Robots 3D”, “Flying Monsters 3D”, “Sea Monsters: A Prehistoric Adventure,” “Forces of Nature,” and traditional feature-length documentaries including “The Wildest Dream,” “The Last Lions” and “Life in a Day.” National Geographic Studios will also provide marketing support to the theaters.

Ticketing Details
Films will be shown daily at the Lawrence Hall of Science. $4 per person plus museum admission: $12 for adults, $10 for children 3 and up and seniors.

About the Lawrence Hall of Science
The Lawrence Hall of Science at the University of California, Berkeley, investigates, creates, and evaluates educational materials and methods, professional development programs, and hands-on learning experiences for science centers, schools, community organizations, and homes. Every year programs from the Hall serve millions of students, over 165,000 visitors, and more than 20,000 teachers nationally and internationally. The Hall is committed to providing every person access to high-quality, effective science and mathematics learning opportunities to enrich lives, inform communities, and advance society.

About National Geographic
With a mission to inspire people to care about the planet, the 126-year-old National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Working to inspire, illuminate and teach, the member-supported Society reaches over 600 million people worldwide each month through its media platforms, products and events. National Geographic has funded more than 11,000 research, conservation and exploration projects, and its education programs promote geographic literacy. For more information, visit www.nationalgeographic.com

Contact
Lauren Frieband
The Lawrence Hall of Science
510-643-8980
newsroom@berkeley.edu

Meg Calnan
National Geographic Society
202-857-7545
mcalnan@ngs.org

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